GUIDING A CLIENT FROM IDEA TO REALITY.
Transforming uncertainty into a dynamic online presence for Riverside Dance.
01.
PROJECT BRIEF.
OUR CONTRIBUTION.
PROJECT TYPE.
Artistic Messaging
Visual Strategy
Content Writing Guidance
Design & Development
Website Refresh and Content Development
Riverside Dance is dedicated to harnessing the transformative power of dance. Based in Worcestershire, this dance theatre company is firmly rooted in this belief.
Founded by Dr. Paul Golz FRSA, Riverside Dance has become a nurturing and inclusive space for creative expression, artistic development, and collaboration.
CHALLENGES.
02.
TURNING A BROAD IDEA INTO A FOCUSED VISION.
Riverside Dance approached with a need for a website refresh to align with their new Arts Council England-funded project.
The challenge was to help crystallise their vision into a cohesive online presence, starting from a general idea of needing a new site.
/01
The client needed guidance to define their exact needs and preferences for the new website.
/02
They required support in articulating their artistic process and intentions effectively.
/03
The website needed to integrate impactful imagery that would align with a modern, dark mode aesthetic.
DESIGNING WITH FLOW AND ENERGY.
03.
Design elements conveying movement and energy were explored to align with Riverside Dance’s artistic goals.
The dark mode style and a professional photography brief were central to this approach.
Third-party plugins were utilised to enhance the site’s animation and visual storytelling, reflecting the vibrancy of their work.
04.
FROM GENERAL IDEAS TO SPECIFIC VISUAL STORYTELLING.
The process included guiding Riverside Dance through content creation, focusing on visual rather than textual explanations.
A content strategy was developed to enable imagery to communicate their artistic vision powerfully and timelessly.
BALANCING VISUAL IMPACT WITH ARTISTIC INTEGRITY.
The design process involved multiple iterations to achieve a modern, visually engaging site.
By integrating the client’s aesthetic preferences with effective design principles, we created a website that remained true to Riverside Dance’s artistic identity while providing a professional online presence.
THE CLIENT SAYS.
05.
‘John worked with us to update our website. This was not a simple redesign job, John helped us hone our message, create the right visuals and produced a brilliant new modern and accessible website.
He was an incredible person to work with and this was such a positive experience. He was incredibly patient, knowledgable and skilled at this work. We didn't really know what we were after other than 'a new website' and John worked through all the possibilities and helped us create a site that really speaks to our vision.
I cannot recommend John and NOCTURN Designs enough!’
Paul Golz, Artistic Director, Riverside Dance
THE OUTCOME.
06.
EMPOWERING RIVERSIDE DANCE WITH A CLEAR AND VIBRANT ONLINE PRESENCE.
The redesigned website not only reflects Riverside Dance’s artistic vision but also provides a modern, dynamic platform that enhances their digital identity.
By turning their initial uncertainty into a focused, engaging site, a tool was delivered that supports their creative goals and resonates with their audience.
Inspired by their journey?
Let's collaborate to craft a brand experience that authentically represents your story and resonates with your audience.