BRINGING CLARITY TO A CREATIVE PORTFOLIO.
Tom Hobden - Website design for a multifaceted artist.
01.
PROJECT BRIEF.
OUR CONTRIBUTION.
PROJECT TYPE.
Content writing
UX/UI design
Video integration
SEO optimisation
Responsive design
Project management
Brochure Website
Tom Hobden is a versatile creative professional whose work spans participatory art, film production, and interactive events.
With a focus on immersive experiences, Tom combines his artistic background with a passion for storytelling, delivering projects that engage and inspire audiences across various sectors.
Explore Tom’s work at tomhobden.co.uk.
CHALLENGES.
02.
STARTING A NEW CHAPTER IN A CREATIVE JOURNEY.
Tom Hobden was embarking on a new adventure, expanding his creative work into film production and digital interactive experiences. While his wealth of experience in participatory art was at the core of what he offered, this new direction needed to be clearly communicated alongside his established work.
/01
Creating a flexible platform that allows Tom to dip his toes into new areas, like film and digital experiences, without fully committing to a new brand identity too soon.
/02
Communicating the diversity of Tom’s work to potential clients who may not understand how participatory art, film production, and interactive events connect.
/03
Integrating Tom’s videos seamlessly into the design, ensuring they were a focal point without overwhelming the overall aesthetic or competing with other content.
SHARED VISION, MINIMALIST APPROACH.
03.
Having worked with Tom for some time, we shared a unique understanding of his vision and creative landscape, particularly through our shared background in dance and movement. This connection allowed us to collaborate closely, shaping a website that truly reflected his evolving journey.
The process began with in-depth conversations to uncover the core of Tom's goals. He wanted a minimalist design that balanced visual impact and storytelling, stripping back the unnecessary to distil his message into its essence. The site needed to act as a stepping stone, introducing his expanded portfolio without committing to a full rebrand, and making his visuals and ideas shine with simplicity and elegance.
ELEVATING VISUALS WITH PURPOSE.
04.
Tom’s videos were central to his portfolio, offering a powerful glimpse into his artistry.
We designed the site to highlight these visuals, ensuring the layout didn’t compete for attention but instead enhanced their impact.
The integration of white space and clean typography allowed the videos to stand out, creating a platform that communicates his creative process with clarity.
EDITORIAL DESIGN IN MOTION.
The solution was an editorial-inspired, one-page brochure site with a strong sense of movement.
Gentle animations guided users through the content, creating an intuitive and engaging experience. We used these elements to foster a seamless flow, encouraging exploration while maintaining simplicity.
The final result was a portfolio site that embodies Tom’s creative essence, giving him the flexibility to evolve his identity as he embraces new ventures.
THE OUTCOME.
05.
LESS IS MORE — ELEVATE YOUR ONLINE PRESENCE.
Tom was thrilled with the result, leaving a glowing 5-star review.
We are proud to be featured on the Best Designs Page on DesignRush for our outstanding work.
The website became the perfect platform for Tom to showcase his diverse talents and expanded offerings. It provides a simple, impactful way for potential clients to engage with his work, making it accessible without overwhelming them with the breadth of his portfolio.
Designed as a starting point, the site offers the flexibility to grow alongside Tom as his career evolves.
Ready to make a big impact with a single page?
Let’s bring your vision to life.